Target audience mindmap

This is the mind map for our target audience, they tend to be teenagers (Age 16-22)

We think our target audience should be a mix of indie / mainstream people

Their usual costumes could in of a 'cool nerd' style where girls wear leather jacket, boots and big glasses while guys wear shirts and skinny jeans.

For our music video, we would like to have our band filmed indoor rather than outdoor, 

for example a studio or an plain room. Dominant colors for the video will be

black & white in order to present the Dark image of our band.

But since the song we are doing has got a remix bit of Florence and the machine,

we will make some rather colorful images when it comes to the remix bit.

Our idea to present introduce the entrance of Florence and the machine is not simply

just put another artist with totally different costumes on screen; 

but colorful paint balls bursting, paint splashing on artists in slow motion.

So this explains the necessary for us to film indoor, and we prefer to do the color splashing 

part in Art room if we are allowed.

Besides the color splashing part, we will try to use different lights / standing lights to decorate the 

location we film. This might give excellent effects when we make the video in black & white.

For costumes, we will go for skinny jeans, slogan t-shirt and leather jacket.

White t-shirt will also be used for the color splashing part.