What Have You Learnt From Your Audience Feedback?
These are two questionnaires from our audience feedback
Weaknesses
Why is audience feedback important? how does it help you improve? who are your target audience?
Our target audience are both female and male 17-21 year olds. They are our target audience as they listen to the genre the xx are in being indie pop music. As we know what audience were aiming at it is easier to make our music video suit our audience and target them directly. Our audience is quite niche however there are some people that listen to this type of music but are not within our target audience.
Audience feedback is important because it helps us understand our strengths and weaknesses. It also helps us to know whether our music video appeals and suits our target audience. Audience feedback is better than our own feedback as they are honest and able to pick out strengths and weaknesses a lot easier. If we didn't have audience feedback we wouldn't know what is going wrong and what we have done good.
Our audience feedback can help us to improve on the weaknesses so we can change our video to suit our target audience. By improving our video this will give us a stronger and larger audience to aim at.
How did you gather audience feedback and what were the issues raised?
First we uploaded our music video on to Youtube.com because it was one of the easiest ways to share our video through technology. One of the advantages with using Youtube helps us see how many views the video gets and if any comments are posted about it. One of the disadvantages with using Youtube is our audience cant see our original quality of our music video. We also handed out a questionnaire to our target audience so they could rate the video and give feedback. This was effective to work out what grade boundary our music video falls into.
The first issue raised was the lighting was quite dark in specific places of the video. As you can see in this screengrab it is quite difficult to see the artists and see their lip syncing. To improve on this we could have used more lighting to brighten the clips. We could of also edited the clips more to get light into the clip, however in the Architects of Air we werent able to do this as the light reflected off the material so it didnt light up on the outside.
Another issue raised was the shaky camera at some points of our film, which we understand our camera wasnt steady on the tripod at some points however this was meant to happen. This was the style of video we wanted to do to make it seem more homemade and relaxed. Another issue was the bad dancing, which were unsure what this means exactly. At some points our artists felt awkward so we had to get them to feel more relaxed. Another issue our audience raised was the audio not matching the visuals, by this they may mean at some points we hadnt lip synced, but we wanted to give a variety of shots so it didnt seem simple and conventional.
Did you change your production to meet audience needs? What did you have to change?
The issues our audience raised were mainly about the dark lighting which is something which we would have had to do a complete re-shoot for. We were unable to do this because had to book architects of air which was a one off and had a lot of sorting out. Although we tried to meet our audience needs in every way possible this was the only way that didnt succeed.
Do you agree with the audience feedback? What are the possible problems of such a proccess?
On certain points highlighted by our audience we agree, such as the dark lighting comments. Obviously we understand our lighting is dark but alot of it is not at our fault as we had no idea what to expect with the architects of air structure. As for the multicoloured lighting scenes, it was our intent to make it dark. As the camera wasnt the best quality this may have been a bad idea to do because it seemed quite blurry and was very unclear to see any visuals.
The problems of asking people to fill out questionnaires is that they might not take it seriously and answer comedically, such as the bad dancing comment. Or the audience might not understand some of the technical references on our questionnaire. We tried to choose people from our target audience who would be interested in rating our video, although this, in some comments were not sure what they mean.
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