Website Analysis & Research

Images & Logo (How is your band/ artist represented?)
Lenka is presented as very friendly by creative illustration appeared on both her website and music videos and the website's name 'Lenkaland'. It's like fans and everyone are welcome to enter Lenka's inner world with her music and illustration. With such comfortable image, Lenka's music is described as therapeutic. Also, the banner of the website shows Lenka sitting in a busy cities riddled with sky scrapers in her holiday outfit, this shows Lenka's music could be a relief for weary souls living in cities.

Genre (How are generic coventions of the music used?)
Lenka's music is mainly indie pop, this is because most of her musio is written by herself, and those songs are very optimistic and catchy. Pop music instruments like guitar, drums and piano are frequently heard in her music.

New Technology & Links
As seen in the screengrabbed image above, Lenka's Twitter is placed almost at a very eyecatching place where every visitors could see. This shoes Lenks' Twitter is where people could receive her latest news. Lenka even announced her wedding, pregnancy and birth of her child on Twitter. Besides Twitter, Lenka has her official page of Facebook, the biggest social network, this could help her to gain more popularity from the rest of the world since Twitter might not be that popular in other places like Asia. Lenka's music is also sold on Amazon and iTunes, selling MP3 online is a newly rised trend, so this is another way Lenka has her music distributed to larger markets.

Colour & Style (What does the overall colour & style of the site say about your artist?)
The dominant colour of the website is pink. Bright colours are frequently seen in Lenka's pictures, and albums and even website. For example, the profile picture of Lenka's Twitter is taken under pink glow. This suggests Lenka's style is sweet and cheerful. So as her outfits, pink is always included in her outfit. Besides colour, the website uses a simple design to present Lenka, this shows how uncomplicated Lenka's world and music are. It further supports the idea that Lenka is a simple and happy artist.

Written content (How does the written style reinforce the artist's image/ genre?)
There's no special written style to present the aritist's image, perhaps they just want to keep it simple to echoe the simple image of Lenka and her music.

Font and Layout (How do they construct the aritist's image?)
The make use of the simpliest font type to demonstrate Lenka's simple and happy image.
This also echoes the theme of her music which is 'simplicity is happiness'.
So simple layout is also used here, all the fundamental information about Lenka is shown in the website. But there is one thing missing which is her tour dates.

Target Audience (What techniques are used to target the audience?)
By observing Lenka's outfit and style, it is not difficult for us to think her target audience is teenagers. Teenage boys might like her because of her sweet appearance and voice while teenage girsl might like her because her outfits will tempt girls and her songs are so cheerful that girls can easily accept. Though her image and style seem to be youthful, but the vivacity in her music makes her a unique artist, audiences except professionals can also be her potential audiences since her songs are seen as therapeutic to the hectic people living in busy cities.

Advertisement (Are the advertisement suitable for the target audience?)
There is no advertisement on the website. This could be because of Lenka's simplicity,
she doesn't want her music to be marketed as a product otherwise her music will be very commercialised. So she prefers having no advertisement in order to keep the quality of her music since advertising might mean she has to be very productive.